Hey!
Hope everyone is doing well. Welcome to the next round of the Sunan Weekly Roundup!
What we are working on:
This week, we released two awesome blogs titled, 5 Steps to Send Better Visually Appealing Emails That Convert and Why Packaging Design is So Important.
Emails are a super important tool to keep yourself relevant in the minds of your customers.
As one of the most powerful marketing tools at your disposal, your emails need to be beautifully designed in order to bring in as many people as possible. In fact, well-designed, visually appealing emails have been known to bring in significant sales and awareness.
So, how do you begin designing awesome emails that convert? All you have to do is follow these 5 steps and you’re on your way to creating awesome emails!
Personally, I think number 5 is something may folks tend to overlook, and that is the power of using high quality imagery.
My biggest takeaway this week: Your Actions Have to Match Your Ambitions
As marketers and entrepreneurs, we know that we must raise our ambition to a level that is way beyond our comfort zone.
A level that would challenge us and force us to take our game to the next level. Having our ambition as our north star is a crucial and an important first step.
The challenge many of us, including myself, find ourselves in is seeing how our daily actions do not match our ambitions.
Oftentimes, we are so caught up in the weeds of our daily operations and immediate deadlines that we don’t take a moment to lift our heads and see the mesmerizing north star that is trying to guide us to our ambitions.
So what shift do we need to make? It’s actually easier than it may seem and comes down to two important things. (1) Break up your ambitious goal into daily actions (2) Match your daily actions to your ambition.
Break your ambition into the daily. For example, let’s say my goal is to grow and onboard 50 new clients for our Unlimited Plan. If I think of this as a whopping 50 clients, that’s intimidating! But let’s break it down further. 50 new clients a year means I need to onboard about 4 clients a month. Breaking that further down, I need to onboard about 1 client a week. Trying to onboard 1 client a week is much more attainable than trying to onboard 50 clients at one time.
The next step is the most important one. Your actions must match your ambitions. Merely having a sticky note next to your screen is not going to move the needle for you in growing your subscriber base. Your daily actions must lead to securing a new client on a weekly basis. That means, you must be conscious and execute strategic decisions which are going to help you secure your goal of attaining one client a week.
Personally for me, this means reaching out to new potential leads, showing how our firm can drastically improve their design game for a fraction of the cost, deploying creative social ads which attract our ideal clients, and recording videos and podcasts which showcase who we are and help position us as a leader in this industry. It also means generating guides and case studies which offer tremendous value to our potential clients even before they have given us a single dollar.
Remember, your actions must match your ambitions. Otherwise, they are just dreams that may never be reached. Put in the work, CONSISTENTLY, and watch the magic happen.
Now it’s your turn: Take your ambition and break it down to small moves that you must accomplish on the daily. Remember, if you are not winning the daily, you are not going to win the weekly. If you are not winning the weekly, you are definitely not winning the monthly. At that point, your ambitions are just your dreams. Your homework is to map out what actions you need to take, on the daily, to achieve your ambitions and make them become a reality.
Time to level up!
– Sajjad Husain, Founder & CEO
