#1 Question You Need To Ask Before Creating Social Media Content

90% of the time, when we post on social media, we immediately put on our sales hat and start talking about how excellent our product, services, courses and events are.

There is no quicker way to lose your audience’s attention than to be focused on the bells and whistles.

Instead, approach it from the angle of benefit and value to your audience.

Put yourself in their shoes and ask, “What is in it for me?”

How will your content connect them back to what matters to them?

For example, if you are a masjid, how will you connect your community back to God and His Messenger?

If you are a dental practice, how will your content improve their overall dental health and oral hygiene?

Once you start redefining your strategy around what’s in it for me, it’s game over.

Time to level up!

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