Stop focusing on vanity metrics!

Stop focusing solely on vanity metrics!

Here is why your social media strategy should not be focused solely on getting likes, views and shares!

One of the biggest challenges I see is we are giving too much importance to vanity metrics such as views, likes and shares.

And as a result, we are downplaying our social media game & the content we are pushing out is very shallow.

Instead, if we are serious about levelling up our social media game, we need to focus on the value we provide to our community.

Remember, vanity metrics are just one piece of the puzzle.

The goal of our content is to drive conversions and be in sync with your business goals.

Once you are able to raise your perspective beyond the vanity metrics, its game over.

Time to level up!

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