With over $1 billion spent on ads for the 2020 presidential election in just thirteen states alone, this year’s elections witness an advertising blitz.
Let’s take a look at the role political ads have played in the 2020 elections, how these ads work, and why they are so influential.
Social media ads in the 2020 elections
Political advertising has always played a considerable role in campaigning. Through the parties’ ads, candidates can convey their message votes directly to influence their decisions.
It’s not just TV ads either. Today, more than ever, candidates turn to various media types, mainly social media, to reach audiences that may have previously been out of their reach.
There is more and more money on digital advertising in this year’s elections.
Digital and social media ads have served as a quick and cheap way to test out campaign messages, slogans, and even platforms to find out what works and resonate with the audience and what doesn’t.
This feedback has proven incredibly informative and vital for candidates. For example, according to this New York Times report, President Trump tested various messages and ad formats on many digital platforms such as Facebook, Google, and YouTube.
2020 is a unique election
The above statement is true. There hasn’t been an election in the US’s recent history where several significant crises such as health and the economy.
In such a situation, ads have proven to be highly effective at changing people’s opinions and beliefs. Ads have been vital for the political campaigns this year.
These digital ads have served as a virtual online focus group and provide candidates with mounds of information about what kind of stories resonate with their voters.
Negative ads
Ad campaigns in this year’s election have relied heavily on negative advertising than ever before.
Even die-hard fans and voters of either party have complained that their television or social media experience has turned miserable in the days leading up to the election.
With even the most light-hearted comedy shows interrupted by dire warnings about what would happen if you didn’t vote for a specific candidate, the mood has undoubtedly been somber.
Voters vote with their wallets.
The 2020 election campaign has seen the most protracted and most expensive campaigns ever. But these ads don’t just cost money.
An increasing number of ads in the 2020 elections have talked about economics and policy reforms, especially where health-care, tax credit and social security benefits are concerned.
After all, with the economy the way it is and the pandemic showing no signs of slowing down, money is one of the most critical factors for most voters.
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