New data shows most visitors never scroll. Here’s how to fix your landing experience.
When someone clicks on your link in bio, they’re not just clicking a URL—they’re clicking on a promise.
A promise of value. A promise of clarity. A promise that what they’re about to find will help them, move them, inspire them… or at the very least, not waste their time.
But here’s the hard truth:
🔍 Most visitors never scroll.
They click, glance, and bounce.
Recent studies show that users make a judgment within 0.05 seconds of landing on a page—and 80% of that judgment is visual. So if your “link in bio” landing page isn’t grabbing attention and guiding action immediately, you’re losing clicks, conversions, and credibility.
In this blog, we’ll dive into why your current setup might be costing you opportunities, and how you can fix your link in bio landing page to maximize impact, engagement, and results.
🚨 The Big Problem: Scrolling is Not Guaranteed
We live in a scroll-obsessed culture—but that doesn’t mean people actually scroll.
On mobile, users are impatient. They want what they came for—fast. A study by the Nielsen Norman Group found that 57% of viewing time happens above the fold, and 74% of the attention is spent in the first two screenfuls.
That means your first impression = your only impression.
Yet many creators, brands, and businesses continue to use cluttered, confusing, or generic “link in bio” pages that bury the most important content below multiple scrolls, sections, or CTAs.
Common Link in Bio Mistakes (That Cost You Clicks)
Let’s highlight the top mistakes that are silently sabotaging your link-in-bio game:
1. Too Many Options, Not Enough Direction
When a visitor lands on your link-in-bio page and sees 15 buttons, 5 different CTAs, and no visual hierarchy—they freeze.
More choices = more confusion = less action.
Fix: Prioritize. Show 1–3 top actions clearly. Use bold buttons, contrasting colors, and clear labels.
2. No Brand Personality or Consistency
If your link in bio looks like a default template with no visuals, no logo, and generic text—why would anyone trust it?
Your link in bio should feel like you, not a random landing page generator.
Fix: Match your brand’s fonts, colors, and tone. Use your logo or photo. Make your landing page feel like a natural extension of your IG/TikTok presence.
3. Dead Links or Outdated Promotions
How many times have you clicked a “link in bio” only to find a campaign that ended last year or a broken link?
It screams: “I don’t update this.” And that’s not a good first impression.
Fix: Review your page weekly. Remove expired links. Highlight new promotions with visual indicators like 🔥 or “NEW.”
4. No Clear Visual Flow
Even if you have great links, poor layout can ruin everything. If your page is just a long list of buttons with no order or eye path—you’re leaving engagement to chance.
Fix: Use visual hierarchy: Headings, subheadings, images, spacing. Guide the eye naturally from top to bottom.
5. Not Optimized for Mobile Speed
If your page takes more than 3 seconds to load, you’ve lost 53% of visitors. Many link-in-bio tools add extra weight with scripts and third-party tracking.
Fix: Use a lightweight, mobile-first tool or build a custom page on your own domain using speed-optimized design.
The Ideal Link in Bio Experience: What It Should Do (In 3 Seconds)
If someone clicks your link in bio, here’s what should happen within the first few seconds:
✅ They immediately understand who you are
✅ They clearly see what you want them to do
✅ The page loads instantly
✅ There’s no confusion, no clutter, just direction
It’s not about adding more—it’s about subtracting the unnecessary.
Examples of High-Converting Link in Bio Pages
Let’s take a look at what great looks like.
🟩 1. The Creator: Clear CTA Above the Fold
A personal brand coach uses:
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One headline: “Download My Free Brand Clarity Guide”
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One button: “Get the PDF”
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Logo + IG profile pic + color scheme match
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Testimonials & podcast links below the fold (for those who scroll)
Result: 2x more conversions than the previous setup.
🟦 2. The Nonprofit: Emotion + Impact
A Muslim nonprofit uses:
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Emotional hero image: Orphan child smiling
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Headline: “Make Every Day Like Eid for a Child”
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Button: “Give $10 Monthly”
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Subtext: “Your donation feeds, educates, and empowers.”
Result: Bounce rate drops by 38%.
🟨 3. The E-commerce Brand: Product Focused
A halal skincare brand uses:
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One featured product above the fold with a 20% discount
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Button: “Shop the Glow Bundle”
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Secondary links: Reviews, Instagram mentions, About Us
Result: Increased click-throughs to product page by 63%.
Tools to Build a Better Link in Bio Page
If you’re using generic tools like Linktree or Beacons and not customizing the experience, consider these better options:
Great for creators, allows swipe-style mobile pages, with visuals and easy customization.
One-page sites that are simple, fast, and beautifully designed.
✨ Custom WordPress/Shopify landing page
Build your own “link in bio” page on your domain. This boosts SEO and lets you track behavior more deeply.
Bonus Section: 7 Things Your Link in Bio Must Have in 2025
Here’s a checklist to ensure your page is ready to impress:
✅ Mobile-first design
✅ One primary CTA (don’t make them guess)
✅ Branded visuals (colors, fonts, logo)
✅ Fast loading speed
✅ Fresh, up-to-date content
✅ SEO-friendly for indexing
✅ Integrated tracking (Google Analytics or Hotjar)
Pro Tips: Turn Your Link in Bio into a Funnel
Think of your landing page as a micro funnel:
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Hook with a headline or offer
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Guide with 1–2 buttons max
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Build trust with short testimonials or photos
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Capture leads via email opt-in (optional, but powerful)
Real-World Impact: How a Clean Bio Page Transformed Engagement
At Sunan Designs, we recently worked with an Islamic nonprofit whose link-in-bio page was cluttered with 10+ links, minimal branding, and no mobile optimization.
We redesigned it with:
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A single featured CTA (“Donate to Feed 100 Families”)
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Branded visuals with the campaign colors
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2 secondary links (“Our Story” and “Volunteer with Us”)
Results:
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44% increase in link clicks
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32% higher donation conversion rate
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17% decrease in bounce rate
Final Thoughts: First Impressions Are Lasting Impressions
When someone clicks your bio link, they’re giving you a chance.
A chance to inspire. A chance to guide. A chance to make an impact.
Don’t waste it.
In a world of infinite choices and minimal attention spans, the first impression is often your only shot. So make it count. Trim the noise. Highlight the value. And guide your audience to exactly what they need—without asking them to scroll for it.
Remember: The goal isn’t just to get clicks. It’s to create clarity, trust, and connection. One tap at a time.
