Creating Effective Digital Signage

Author: sunandesignstg

December 3, 2020

While signage is extremely important for any business that exists in the physical world, just like everywhere else, digital is taking over.

It’s certainly not a new approach – we’ve all seen Times Square (even if just in pictures), that LED display at the subway station, and even outside seedy diners.

However, there’s a lot more to digital signage than just LED panels and screens, and that’s what we will be looking at today!

Here is everything you need to know to create effective digital signage!

Benefits of digital signage

Before we begin, here are some of the advantages of digital signages offer as a marketing tool:

Improve communication
Add a modern touch to the ambiance
Content can be easily modified
Increase revenue and retention rates

Creating effective digital signages

1. Keep your objective in mind

Before you even start thinking about what your signage should look like, you should be very clear about the purpose you want it to serve.

It doesn’t really matter what that purpose is – whether you need to set up a display for a new product or just want your space to give off a certain vibe – what’s important is that you know exactly what you want to achieve with your sign.

2. Keep your message clear

Just like with any kind of signage, digital signages also have their own limitations when it comes to how much content you can put on them.

However, that shouldn’t be the only reason for you to keep your message or content as crisp and brief as possible.

People in general have a very short attention span, especially when it comes to signages and advertising. You should aim towards making your signage as visually attractive as possible, and keeping your message short and sweet is a big part of that.

3. Mind the gap

While we are on the subject of content, it’s important to remember that hierarchy is as important in signage as it’s in other forms of digital design such as web content or social posts.

You should make sure that your headings are big and prominent, and the rest of the content is properly sized and spaced. The last thing you need is highly crowded or messy signage.

4. Choose colors carefully

This is probably one of the most overlooked aspects of signage (unless of course brand colors are at play) – color.

Gone are the days when you only had a few neon colors available. Today, it doesn’t matter whether you’re going for an LED or digital display, you can choose from a wide variety of colors and choose carefully you must.

Otherwise, you end up with signages that look bad. And customers don’t really expect much from a business that has a lot of really tacky signages around.