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Marketing
From Nike to Nestlé: How Global Brands Are Successfully Targeting Muslim Consumers
The global Muslim consumer market is no longer an afterthought—it’s a $2 trillion opportunity. With nearly 1.9 billion...
Marketing
The Muslim Consumer Boom: Why Brands Can’t Afford to Ignore This Market
The world is witnessing a consumer revolution, and at the heart of it is an economic force that...
Marketing
How to Make Your Business Muslim-Friendly Without Alienating Other Customers
Let’s talk about something powerful today—inclusivity. Because at the heart of every great business is a story of...
Marketing
Why Targeting a Muslim Population Requires a Completely Different Marketing Strategy
The global Muslim market is vast, diverse, and rapidly growing, with a collective spending power estimated to exceed...
Marketing
The Psychology Behind Ramadan Shopping: What Every Muslim Brand Should Know
Ramadan is a time of deep reflection, generosity, and togetherness. For businesses, this means an opportunity not just...
Marketing
The Best Ramadan Marketing Campaigns Till Date—And What We Can Learn From Them
Ramadan is more than just a season of fasting; it’s a time of deep reflection, giving, and community...
Branding, Marketing
How Creativity Can Transform Human Behavior – Lessons from Leo Burnett’s GPC Scale
Creativity is more than a tool; it’s a force of transformation. The most powerful ideas don’t just grab...
Marketing
The Rise of Micro-Influencers: How Small Voices Are Making Big Marketing Waves in 2025
In the ever-evolving world of digital marketing, trends come and go, but some leave a lasting impact that...
Marketing
How to Increase Fundraising in Ramadan
Ramadan is not just the holiest month in the Islamic calendar; it's also the most impactful time for...
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