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How Sunan helped LaunchGood raise over +730k in a year through Daily Giving
Understanding the Challenge
The challenge was significant. Unlike one-time donations, which are relatively easy to inspire during high-spirit seasons such as Ramadan, getting people to donate consistently every single day required a fundamental shift in mindset.
Our challenge wasn’t just to introduce a new fundraising model; it was to create a sustainable behavioral change. Muslims have a deep-rooted inclination toward giving, but many donate sporadically. The idea of making charity a habitual, automated part of their lives was unfamiliar to most. We had to bridge this gap in understanding and build an emotional connection that would make this commitment a lifelong habit.
Moreover, we recognized that digital engagement had to go beyond traditional fundraising appeals. Simply asking people to donate daily wouldn’t be enough; we needed to craft a compelling narrative that would make them want to become Daily Givers and feel the urgency to be a part of this movement.
Crafting the Strategy: Leveraging Islamic History
To achieve our goals, we turned to one of the most powerful storytelling tools available to us—Islamic history. The rich tapestry of Islamic lessons, values, and past events provided a unique and deeply resonant way to connect with our audience.
We created a series of posts that illustrated historical acts of generosity that had long-lasting impacts, reinforcing the importance of consistent giving. Some of the most impactful stories we leveraged included:
The Well of Ruma:
A powerful story about Uthman ibn Affan (RA) purchasing a well to ensure that the Muslim community had free access to water. This story highlighted how a single act of charity continues to benefit people long after the giver has left this world.
The Battle of Tabuk:
A historical moment when the companions of the Prophet Muhammad (PBUH) gave all they had to support the cause, demonstrating that generosity is an integral part of faith.
Various Hadiths and Quranic Verses on Giving: We frequently incorporated hadiths and verses that emphasized the rewards of giving, ensuring our audience connected deeply with the religious aspect of this practice. For instance, we referenced the well-known hadith: “The best of deeds are those that are consistent, even if they are small.” This reinforced the idea that even modest daily donations could have significant spiritual and social impact over time.
This approach made the campaign educational and impactful, allowing donors to see the direct connection between Islamic teachings and their own potential to create change.
The Barakah Series: Making Charity Personal
While history and religious texts provided the foundation, we understood that people are often driven by personal stories and real-world experiences. To further inspire commitment, we launched the Barakah Series—a collection of real-life testimonials from Muslims around the world who had experienced divine blessings (barakah) in their lives after embracing daily giving.
These testimonials ranged from individuals who saw unexpected financial blessings to those who found peace and fulfillment after making consistent charity a part of their daily routine. The personal, authentic nature of these stories resonated deeply with the audience, making them reflect on their own lives and the potential benefits they could experience by joining the Daily Givers movement.
The Barakah Series also countered a common hesitation people have about donating regularly—the fear of financial loss. By showcasing how charity actually increases blessings and provision, we shifted mindsets from scarcity to abundance.
Emotional Resonance: Ramadan Donor Reflections
One of the most effective angles we took in the campaign was tapping into the emotional void many Muslims feel after Ramadan. Every year, during the holy month, people donate generously, feeling spiritually fulfilled and connected. However, once Ramadan ends, many experience a sense of disconnect, as their heightened acts of worship and giving begin to wane.
We created a series of posts featuring reflections from Ramadan donors, where they shared their thoughts and feelings after the month had ended. Many spoke about missing the sense of purpose and the fulfillment that came from giving regularly during Ramadan.
We then tied this sentiment directly to the Daily Givers initiative, framing it as a way for Muslims to extend their Ramadan spirit throughout the entire year. This emotional appeal proved incredibly effective. It gave people a reason to take action—not out of obligation, but out of a desire to preserve the spiritual high they felt during Ramadan.
Impact and Results
By the end of January 2025, our efforts had successfully converted over 1,000 dedicated Daily Givers on LaunchGood, collectively contributing over $2,000 every day. This achievement not only validated our engagement strategies but also demonstrated the campaign’s lasting impact.
With over $60,000 raised each month—totaling an incredible $730,000 annually—this movement redefined charitable giving. By blending historical education, personal testimonials, and emotional storytelling, we transformed Daily Givers from a simple fundraising initiative into a deeply ingrained habit of generosity. More than just numbers, this campaign inspired a shift in mindset—turning charity from an occasional act of kindness into a daily practice of impact.
Conclusion
The success of the Daily Givers campaign wasn’t just in the numbers; it was in the mindset shift we achieved. By leveraging Islamic history, personal storytelling, and emotional resonance, we created a campaign that resonated on multiple levels—spiritual, emotional, and practical.
For organizations looking to drive engagement in sustained charitable giving, the key takeaway is clear: storytelling and emotional connection are far more effective than transactional appeals. Fundraising isn’t just about collecting donations—it’s about creating movements, changing habits, and inspiring long-term commitment.
At Sunan Designs, we’re proud to have played a role in bringing this vision to life for LaunchGood, and we look forward to continuing to create impactful, purpose-driven campaigns that not only raise funds but also inspire lasting change in the way people give.
