Achieving 10,000+ App Installs for Wahed Invest
Background
Wahed Invest sought to enhance its brand visibility, increase awareness, and drive authentic, qualified traffic to its website and mobile app. The company aimed to achieve these goals through targeted campaigns across various marketing platforms, including Meta, Apple Search Ads, LinkedIn, and Google.
Challenge
Wahed Invest faced significant challenges in building trust and credibility among potential users in the highly competitive U.S. investment sector. Additionally, the company needed to educate the American market about its unique Halal investment platform, which was relatively unfamiliar to the broader audience.
Solution
To address these challenges, the campaign titled “The Fight Against Riba” was developed. This campaign was designed to raise awareness and initiate conversations around the issue of Riba (interest) in alignment with Islamic values. The campaign identified this problem and subtly introduced Wahed Invest as a solution to the market. The communication approach involved conducting A/B testing with multiple creative assets, comparing lifestyle ads against product ads. Various ad formats, including video assets, carousels, single image ads, and animations, were utilized to maximize engagement and impact.
Results
The “Join the Fight Against Riba” campaign for Wahed Invest achieved impressive outcomes across multiple digital platforms. On Meta, it reached 1.9 million users with a click-through rate (CTR) of 0.50%, resulting in 24,182 clicks. Google Ads performed strongly with 2.74 million impressions, a CTR of 1.96%, and 53,751 clicks. The campaign generated over 10,000 app installs, with 6,851 on Apple and 3,402 on Android devices. Overall, the campaign’s total spend was $38,912, primarily allocated to Google Ads (51.92%) and Meta Ads (37.71%).
Conclusion
The campaign effectively raised awareness about the importance of Halal investing, significantly boosting Wahed Invest’s visibility and credibility in the competitive U.S. market. By leveraging a multi-platform approach and diverse creative formats, the campaign not only increased user engagement but also led to a substantial rise in app installs and website traffic, solidifying Wahed Invest’s position as a leader in ethical investment solutions.
