Stop Treating Social Media as a Bulletin Board!

One of the biggest mistakes I see a lot of us make is we don’t have a clear strategy when it comes to social media. And as a result, we are just posting for the sake of posting.

instead, start creating share-worthy content that drives value for your community.

For example, if you’re a financial firm, you can share strategies to minimize one’s taxes rather than directly pitching your services.

As a dental practice, you can educate parents on preventative hygiene techniques to keep cavities out of their kids’ mouths.

Whatever industry you are in, there’s a way you can educate your audience in a way that provides value to them and causes them to engage with your posts rather than scrolling past them.

Time to level up!